Career & Agency

My Career Journey

I began my career five years ago as a Media Buyer focused on helping businesses grow through paid advertising. Over the years, I specialized in Meta Ads, building strong expertise in audience testing, creative strategy, scaling methods, and performance optimization for e-commerce brands.

I worked with different industries, managed significant advertising budgets, and learned how to create campaigns that consistently generate sales. My approach is based on understanding data, consumer behavior, and the creative elements that influence purchase decisions.

My career has been driven by a passion for e-commerce, marketing psychology, and building systems that help brands grow in a predictable and profitable way.

Founder of Aleno Agency – Tunisia

In 2024, I founded Aleno Agency, a performance-focused digital marketing agency based in Tunisia. I created the agency to help businesses access modern advertising strategies, high-performing creatives, and reliable growth systems.

Aleno Agency provides services including Meta Ads Management, Google Ads Management, Creative Strategy, E-commerce growth support, and full-funnel marketing systems.

As the owner and lead media buyer, I oversee all client strategies, manage performance, and ensure that every campaign is executed with a focus on results and profitability.

Vision

My goal is to build one of the leading performance marketing agencies in Tunisia and the region, helping brands scale through smart strategies, strong execution, and a deep understanding of digital marketing.